Trying to figure out how you can make more money in your lawn care or landscape business?
It’s actually relatively simple to make more money but requires a lot of work. The size of your lawn care, landscape, or irrigation company, or whatever it is you own, no matter what industry you’re in, will be limited by how much you know or by how much the individuals on your team know. There’s no way around it. The only way to get yourself to a million, five million, or ten million dollars and greater, is to know what you need to know to operate at that bigger level.
What do you need to know from an employee management, from a coaching/training, from a hiring, from a marketing, from a sales standpoint, and about implementing processes and procedures? What do you have to know to get yourself to all those levels?
You’ve got to learn a certain amount to get yourself to, let’s say … let’s make up some numbers … a million dollars. Then, at a million dollars you start to have a little bit of money so that you can go hire some expertise in areas that you don’t have knowledge. The beauty of growing a bigger business is now everything’s not on your shoulders. You don’t have to know everything. In fact, it’s impossible to know everything.
Now, you start hiring expertise in areas where you may not be interested in that topic. Maybe you don’t love marketing, so you go hire an expert in marketing. They bring a whole new set of knowledge to your business. Then, as you get a little bit bigger, you hire somebody that’s an expert in finance, and you bring them in. You don’t have to know all of these things.
What you probably have to be exceptional at is learning how to manage, direct, and grow your team, how to hire, how to get bottlenecks out of your team, out of their way. But, you don’t have to know all the topics.
In the early days, you have to learn and know and study enough to get yourself to a certain level so that you have enough money to go hire the expertise that you need. Then, you have to always be smart enough to know how to manage that expertise and to know when they’re shooting straight with you or when they’re leading you down the wrong road.
The way you do this is through seminars, coaching, mentor groups and mastermind groups, and networking with the big trade organizations. You read books and buy courses. Whatever it is, there’s a lot of knowledge and information out there. Whatever it is, you can go get it and obtain and buy it and meet the people that already have it, that have already been down those roads. You and I have to do that to get ourselves to a certain level to have the money to go get the next level of expertise, to hire that expertise.
That’s the very elementary basic road map to make more money in your lawn business. Your business size, your net worth, and your take-home pay will be determined by how much you know.