What Is The Importance Of Strategic Business Planning?

In order to grow a super successful company, you must understand the importance of strategic business planning and goal setting.

This month’s Service Autopilot Academy session is about strategic planning and goal setting. Every month we cover a topic to implement in your business. Most months we’re giving you a system like door hangers, or post cards, or web marketing, or review system. We’re giving you employee ads and something to implement in your business.

This month it’s a little more conceptual. I’ve got a point here, and it’s strategic planning and goal setting. I’m working on this and I’m getting a little concerned thinking, “Gosh, I hope that everybody in Academy sees the value in this, because I’m not necessarily handing them a door hanger per se. I’m concerned. Will this be a let down to them?”

I’m recording the video because I’m working on Academy right now, but when I think about this and the reason we’re doing this, I feel that goal setting and strategic planning is actually one of the absolute most important things to be doing in your business. For example, if you don’t do this, everything else you’re doing is busy work. The way you win against everybody else is having a better plan and then executing that plan. Time, setting aside time to actually think and say, “Okay, what is that next action that I should be working on?”

Think about this, you’re running a bigger company, you have a payroll of two million dollars a year. Are you directing your two million dollars a year in payroll in the right direction? If I’ve got two million in payroll and you’ve got two million in payroll, and I’m moving mine in a better direction, we’re working on the bigger and better projects. In this case I’m not talking about an installation project, I’m talking about marketing projects, web projects, employee hiring projects, processes in our company. If my company has spent more brain power thinking through it and saying, “Where is the future of the market going? What’s important? What are our risks? Where’s technology going? Where’s marketing going? What should we be doing?”

I’m thinking those things through and then I’m taking my list of five million things we could do and I’m saying, “These are the top ten priorities,” and then I’m divvying those out to the most appropriate people on my team and we’re focused and working, and we’re reporting in goals and accomplishments every week, and we’re making forward progress. If you’re taking your two million dollars in labor and employee expense and you’re sort of just working on whatever pops up on your plate, whatever that next fire is, whatever that next thing is, you happen to read a book that said you should be doing social media. Then you go to a conference and they say, “Whoa, you need to be doing this email marketing thing,” and now you’re off on that thing. I’ve lived that life of bouncing around.

If that’s what you’re doing because you haven’t sat down and created a strategic plan and set some goals for where you want your company to be and then backed into those goals with a plan, and then broken that plan down into action steps, and I have, I guarantee you I’ll win. You think about how Apple works, who dominates everybody and makes all the profit. They’re very, very focused. They have very specific plans. They have just a couple priorities that they’re focused on at any one moment. The entire company is marching in that direction. That’s powerful, and that’s what strategic planning and goal setting is. It’s not just conceptual, it’s not just a feel good, motivational kind of thing. It’s legitimately powerful and the best companies in the world are strategic. They know what they’re doing and they’re executing a plan.

If you haven’t ever tried it, if you haven’t ever just got away from your business for a day to think about, “Where do I want to go? Why and how?” I’d really recommend you give it a try. I’d recommend you buy a couple books on planning and strategy and see if it might reshape the entire future of your company. See if five years from now you might be way ahead of everybody you’re competing with because you moved in this direction, whereas all of your competitors were just letting life and business happen to them.

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