Watch this video and learn what makes customers remember you in your market.
Are you highly visible in your market? As you’re looking at your trucks today, pay attention to how they show when someone that doesn’t know you sees your trucks on the road. Or, if you have a whole bunch of white trucks, is that doing anything to constantly pound your name into your prospective client’s mind?
Just as important, when you send out marketing, or another client refers you, you want the person, the prospect, to have an association with your company. If I refer you to my friend, you want my friend to have thought, oh yeah, those are the guys I see all the time. I have see them.
That gives them confidence. That makes them feel like they’re making a safe, wise choice. So, running around in an all-white or all-black truck…well, if you’re my competitor, it’s awesome. I would prefer that you continue doing that. But, if you’re not my competitor, I’d suggest that you don’t do that.
Here’s a simple black truck and just look what the pink accents do to this truck. I guarantee if you have five of these running around, people will remember you. Your marketing will work better, referrals will work better, all kinds of things will work better.
Being remembered is important and when you’re seen, you need to be able to be easily differentiated from everyone else in your marketplace.