Watch this video to learn the best time to distribute door hangers.
This question comes from David and it has to do with the timing of placing door hangers and marketing on homes. He has been waiting until the “perfect” time to put out his door hangers but has noticed that competitors have already taken over some of the properties in the neighborhoods that he wants to target. He wonders if he should continue to wait and follow his schedule or if he should go ahead and get his marketing out there.
If I’m targeting, and aggressively going after a neighborhood, then I would think in terms of putting out door hangers, and other marketing, more than once.
The ideal time generally, to market lawn mowing, is when the grass is just starting to grow, the weeds are just started to pop up, and the weather is just starting to warm up. It feels like suddenly the birds are chirping and spring is happening and the grass is going to go from dormant to a little bit of green in the next week or two. Right there, at that moment, is the ideal time.
Now, if you’re doing fertilization and weed control, then you back up. There is an earlier time point that makes sense because weeds have already started to pop through the dormant grass and so homeowners and commercial properties are already thinking about this. If it’s pest control, or irrigation it’s different and so on.
Let’s just use a simple example of mowing. There is an opportune time. If you have a budget and all you can do is put out one or two blocks of door hangers or letters, then you wait till the time that will give you the highest probability of selling the most work.
Who cares that you’re going to lose a job here or there? Who cares? You want to go after the most. You will lose the work on the early movers. You’ll lose the late movers as well. So be it. But, you need to put your door hangers out at the time when the greatest number of people are going to be receptive, and so you don’t want to panic. Don’t worry about the early movers.
Now, the ideal scenario is that you have enough door hangers or enough letters to put them out more than once. David mentioned that he was putting out letters.
When I hear letters, I generally think of something you could produce on your own or at very low cost. Also when I hear, it’s a neighborhood across the street, I think, if you’re just starting out, you could put those out yourself and could do it 7 times if you had to. If that’s the scenario, then don’t wait. Get your letters out now, and then get them out again in 2 weeks, and then get them out again in 2 weeks. I mean own it. Pound that neighborhood. If it’s a good one, then it’s one you want to own.
The answer to your question David, comes down to your budget. If you have virtually no money, and for whatever reason you can’t print more of these things, then you wait until the absolute best moment when the greatest number of people are potential buyers and you don’t worry about those that are moving a little more quickly.
If you have a little bit of money and you can afford it, then you go out and you put them out multiple times. That’s going to give you the highest chance of success. You start a little bit early and you put them out several times. That’s the winning formula. Good luck.