Anyone Else Want to Visit My Company and Get My Help To Take Your Business To The Next Level?

If you would like to be on the waiting listwhich will give you first right of refusal – next time I offer this opportunity, please call and let Ashley know…  972-728-4040.



I’ve invited two (primarily) residential maintenance companies to Dallas for a very unique opportunity to work on taking their business to the next level.

While in town, we are going to tour my company and take a look at exactly how it runs.

I am inviting four companies.  I already have two committed.  I’m looking for two more and if this is a fit for you – I’d like to invite you.

This is urgent… if you have any interest please be the first to contact me before the two spots are taken.

You can call my office at 972-728-4040 (ask for Ashley)
Dates are somewhat flexible for the next few days.  I’m most concerned with putting together the right group of four companies.

The tentative dates are August 17th, 18th and 19th.  Or August 24th, 25th and 26th.

If you haven’t watched the video above – you should.

We are going to work on your business…

1) fix what is wrong and not working
2) give you a roadmap and the tools to take it to the next level
3) clarify exactly what your action steps need to be to get you there fast

This is for companies that are primarily residential maintenance.  Each of the four companies must be serving different markets (no competitors).

We will get together for 2 full days at my office… and I mean FULL days (9 a.m. to 6 p.m. with a working lunch each day).

You will fly into Dallas (DFW airport) on a Thursday evening.  We will meet at my Service Autopilot office all day Friday and Saturday.

Friday night we will do something fun.  (I will pick up the tab)

Sunday morning we will tour my lawn care company.

I will show you anything you want to see and answer all of your questions.

We are going to fix your business and give you a plan of action to execute.

You will get ½ a day to focus on your business exclusively.

BUT.  Because the other 3 companies are going to have the exact same challenges and needs as you – when they are on the hot seat and we are fixing their business you will get a hundred ideas and action steps you can apply to your own business.

DO NOT under estimate the value of being in the room while we are working on the other three companies just like yours.

Six weeks later, you and I will have a 1-on-1 private phone consultation to follow-up on what you’ve done and the new challenges you’ve encountered implementing the plan.
You have to be a fit — if I don’t think I can massively help you — I will tell you.

1) You must be focused on primarily residential maintenance.
2) You must be willing to work… not B.S.  We are going to make progress.
3) You cannot be working in the field full time.
4) You must commit to fully implement what I tell you to do.  There are only four spots and you will be wasting both your time and mine if you do not do exactly what I suggest.
5) You must be willing to set your pride aside and be honest about your company problems, fears and frustrations.
6) If $2970 is going to bankrupt your business, destroy your marriage or put you in debt you can’t afford – don’t attend.
7) If you have a negative attitude or generally complain about your life and the world – we won’t be a fit.
8) You will be prepared – with questions ready – you will be able to clearly articulate what your think your problems are.
9) You will have made arrangements to ensure you will not be taking phone calls, fighting fires, dealing with emergencies, or coordinating crews while here.  I want you to make significant break-throughs – so I don’t want you to be distracted.


You’ll blow $2970 messing up one mailer, hiring one bad employee, botching one small door hanger run, not doing any one of the things I will advise you to start doing, etc.  I could go on.

You will get a 10x return on your investment… if not 100x or more.

This is ridiculously inexpensive.  I’ve blown more than $2970 on one marketing mailer mailed at the wrong time.

Image how much money I can save you short-cutting the process of building your business.

I’ve traveled the road you’re approaching… what can I answer that will save or make you a ton of money?

What are you scared of?  I can help.

Want to take home a 6-figure pay check on a $600,000 to 1mm $ per year business?  I know exactly how to do it.

Ever wondered what the best strategy is?

Ever wondered where most of the money is in the industry?

Ever wondered what you should be focused on to make the maximum profit over the next 5 years.  I’ll tell you.

Once you reach 1mm per year what should you be focused on to ensure you dominate your market and maximize your pay check… I know… I’ll show you.

Ever had a family member, relative, friend, acquaintance scoff when they heard you are in the lawn business?  Ever felt that everyone thinks the lawn business is not a real business?  I’ll show you how to make everyone that knows you wish they were in the business.  They will all call you lucky.

I realize everything I just said sounds like marketing hype.  If you don’t believe it’s all possible – this isn’t for you.

I don’t have the time to convince you otherwise.

Contact me if you think this is a fit.  First come first serve.

You can call my office at 972-728-4040 (ask for Ashley)


If after the first day you’re not convinced I can deliver to you massive value – that this experience will change your business – you can return home the night of the first day and I will refund 100% of your money.

Travel Details:

You will fly into Dallas.  DFW airport is generally the best airport to fly into.  You can check rates on  I generally fly American Airlines.

There are plenty of $50/night hotels.  And plenty in the $125/night range.

My office is a 45 minute drive from the airport.  I recommend renting a car.  Car rental is at the airport… it’s easy.

You can bring a business partner (or spouse).

Don’t plan anything Friday night; however, Saturday night there is a lot to do in Dallas.  If you stay over Saturday night to tour my company on Sunday I can give you a lot of Saturday night entertainment ideas.

If you asked me to help fix your lawn care business – this is what I would do…

How To Fix Your Lawn Care Business – or – if your business is going well this video gives advice on what to look at and think about if your goal is to take your lawn care company to the next level.

The three areas discussed:

1) Marketing your Lawn Care Business
2) Hiring and employing the right employees
3) Lawn Care Software & Systems (processes and procedures)

A large portion of the video is about pricing your lawn care, landscape and enhancement services correctly.

It is impossible to do the right marketing, hire the right people, setup the right systems and deliver the level of quality and service you must if your services are incorrectly priced.

In addition to the three main topics discussed, accurate pricing is critical to building a great Green Industry company.


Lawn Care Business Tips – February Call

Why Understanding The Lifetime Value of a Lawn Care Customer Is a Big Deal

– Demonstrates New Life Time Value of a Lawn Care Client Calculator
– The value of a lawn care / landscape client determines how much you can afford to spend to acquire clients
– Helps prove how a couple small business procedure changes can dramatically increase your revenue
– Proves why referrals matter in a major way

Topics: Answering Service, Email Marketing, Marketing Manager
– The importance of answering the phones
– Answering Service Tips
– What information to capture
– What a marketing manager does
– How to use Email Marketing

What It Takes To Grow a Lawn Care Business to 8 Figures Per Year

Question: Is it possible to grow my lawn care & landscape company from 2 million per year in revenue to 10 million per year in revenue. I do not personally know anyone in the industry doing 10 million per year. Is it possible?

Lawn Care Business Advice – December Call

Lawn Care Topics Covered on This Call:
1) Lawn Care Marketing
2) Lawn Care Postcards
3) Best Printer for Lawn Care Marketing
4) The very best type of mailer to use for your lawn care business.
5) What to watch out for when mailing post cards to potential lawn care clients.
6) Types of printers and what to look for.
7) The best kind of mailer when trying to get new lawn care customers.
8) How to create inexpensive brochures that work.
9) Best way to manage lawn care door hangers.
10) Marketing to commercial clients through the mail.
11) What is the Dream 100 concept?
12) How to handle and keep up with business receipts.
13) Is ShoeboxBoxed work it?
14) A few notes about hiring and training employees for your landscape business.
15) Line of Credit & Factoring — cash flow management.
16) Lawn Care contracts and cashflow.
17) Is discounting your service for prepayments smart?
18) Leasing office space – what to look out for and what to consider.
19) How much financial information should you let employees know?

Do you have any questions regarding tonight’s call?  Also, any good advice you can pass on based on your experience in business?

Please comment below and I will respond.

Do I Need QuickBooks for My Lawn Care Business and What Software and Payroll System Do You Use?

Click To Hear My Answer

Summary of my Answer below (and a bit more info)…

I’m often asked what software we use at my lawn care maintenance company and how we handle payroll.

Likewise, I’ve been asked a number of times if lawn care companies should use QuickBooks.

The audio above is from late 2010 but it answers a number of the questions I’m asked over and over again.

In a future post I will talk more about QuickBooks.

Here are some quick notes about the software setup we currently use at our lawn care company…

1) Service Autopilot runs the company

2) QuickBooks for accounting sync’d with Service Autopilot

3) We do not manage our own payroll or use QuickBooks for Payroll.  We track hours, salary and bonuses in Service Autopilot and call payroll into McBee weekly on Mondays before 12 noon.  The payroll checks are overnighted to our office.  They are stamped with my signature and we hand them out on Wednesday.

4) Some team members use for email but most use Gmail.  (Gmail checks non Gmail email accounts so Gmail essentially replaces Outlook)  I do not like Outlook because it is slow and not accessable from anywhere – so this is my preferred approach.

5) We use MS Word and MS Excel.  As Google Docs continues to improve I anticipate we will eventually move all of our documents to the cloud and off individual computers.

6) We backup our internal data (docs, images, etc.) to Mozy.

7) We do not have to back up any of our primary business data as it is all stored within Service Autopilot.  SA automatically encrypts our data and handles all the internal and external backups.

8) We still run the desktop version of QuickBooks so we back it up to Mozy.  Long term, we plan to move to QuickBooks online.  However, the online version of QuickBooks hasn’t been as reliable as it needs to be for us to make the move and it’s feature set is lacking.  I’m hopeful the online version of QuickBooks will be an option in 2012.

For new lawn care or landscape businesses or young lawn care businesses I do not recommend QuickBooks.  I think something like Service Autopilot is sufficient.

We’ve been running a ‘work from anywhere’ business since the beginning of 2005 when the company was officially launched.

Back then we didn’t have Service Autopilot so I wrote a web based program to track calls, schedules, customers and to do’s.  We’ve always been web based and it’s the only way I would run  the business.

The only other significant software that I can think of — that we use daily — is the software that comes with Fleet Matrics which is our GPS system we have in 25 of our trucks.

In the audio file above I mention moving away from iPhones and moving to Sprint.  We did not make that change.  We use AT&T for our phones and Sprint for the air cards in the laptops in our trucks (not all the trucks have laptops).

Other than flowers and mulch we generally stay away from landscape work or hardscape work — so we do not use landscape design software.  We do irrigation installs and sprinkler repair but we run all of that through Service Autopilot.  At this point our irrigation install jobs are not so large that we need design software.


Best Lawn Care Truck Stand to Mount Laptops and iPads


I think the best stand to hold your laptop or iPad in your lawn care / landscape truck is a Ram Mount stand.

I’ve been asked many times if we use iPads, mobile phones or laptops in our trucks.

The device we use depends on what the crew / tech / manager does in the field.  Many of our trucks are fitted with (and will be for a while to come) inexpensive refurbished Dell laptops.

They are inexpensive and give us a lot of power.  Most important they have a full keyboard that is fast to type on.

It is much easier and faster to type notes, call details, estimates, etc. from a full keyboard than it is from a small iPad keyboard.

We use a Ram Mount laptop stand.  You can visit their site at

Over the years, we have tried inexpensive stands but they have not been worth it.  Ram Mount stands are the best.  The laptop stays still while driving and does not bounce while typing.  They are very much like the stands used in police cars.

If you want to mount your iPad in the truck they have a stand for it as well…